Introducing one of the Collective Benefits Rewards Card users: Gophr. 

Gophr is a smart last-mile, on-demand delivery network that specialises in scalable, configurable, ‘any vehicle’ delivery solutions that work better because they work for everyone; businesses and customers, but also couriers and communities.

Gophr was also the first ever courier company to work with Collective Benefits! Seb Robert, Founder and CEO of Gophr, explains how the partnership’s developed over the years: 

“Happy couriers lead to happy customers - so on top of giving them access to Collective Benefits’ insurance and benefits, offering them cashback and savings through the Rewards Card was a no-brainer for the business.” 

Intrigued? Let’s find out more. 

The problem: driver engagement, retention and churn 

Churn is a big issue in today’s climate, with 80% of workers leaving their chosen platform in less than a year. To protect itself, Gophr prioritises three key metrics:

• Driver engagement: by increasing driver engagement, Gophr can improve worker satisfaction, motivation and loyalty, which in turn results in better performance and productivity 

• Driver retention: retaining self-employed drivers is essential for Gophr’s success, as it reduces recruitment and training costs, maintains a consistent service quality, and improves customer satisfaction. Lots of clients even get to know certain couriers really well, and request the ones they have good relationships with!  

  
  

• Churn rate: a company’s churn rate can be a signal of potential issues that need to be addressed. By addressing these issues and reducing churn, Gophr can maintain a stable pool of reliable drivers. This in turn helps improve service quality, and customer satisfaction 

How has Gophr been driving these metrics? 

To combat churn, Gophr focusses on what drivers need: regular work opportunities, competitive pay rates, and rewards from Collective Benefits. 

It also uses the following strategies: 

• Frequent communication including a monthly pulse survey that runs a general health check and asks them topical questions each month

  
  

• Training guides and demos to enhance learning and improve their experience with the platform

  
  

• Incentive schemes to increase engagement; for example, during the world cup, couriers who completed a delivery were entered into a prize draw to win cash prizes 

  
  

• Access to a sole trader account with Tide, complete with a free cash incentive and 1 year of free bank transfers 

Gophr doesn’t just see these strategies as a tick-box exercise, though. The business is always looking for new ways to reward workers and drive these metrics, which is where the Rewards Card comes in. 

The solution: the Collective Benefits Rewards Card

The Rewards Card has three mechanisms - cashback, insurance and pay - that businesses use to combat flexible worker churn. 

Here’s how it works. 

Why do flexible workers love the Collective Benefits Rewards Card? 

Workers love it because they can get cashback on virtually any purchase they make instore or online, and, sitting in their Apple Wallet or Member App, it’s easy to access. 

It’s also worth noting that many flexible workers aren’t eligible for other Rewards schemes on the market. This was a main point of attraction for Seb, who says that “many sole traders don’t have access to the same cashback cards that many ‘traditional’ business cards might have - but they deserve to get benefits and discounts as much as anyone else.” 

The cashback appears instantly in their account, unlike other cashback schemes in the market, so workers can gain more control over their cashflow. 

Plus, workers gain access to our Rewards Marketplace, which has savings on anything from their everyday shop to the fuel they need to work. This particularly appealed to Seb: “Couriers are out on the road a lot, which means hefty petrol/electricity costs. The cashback can help alleviate some of the stress that comes with the fluctuating gas prices.” 

Why do businesses love the Collective Benefits Rewards Card?

Collective Benefits drives engagement through expert-built communications, encouraging workers to use the card on a regular basis. It also drives brand loyalty, as workers can’t get these rewards - which are designed specifically for them - anywhere else. 

A loyal, engaged workforce leads to increased retention and decreased churn, allowing businesses to save on onboarding costs and improve customer satisfaction. That’s a big return on investment.  

The card also offers deep insights into a workforce - for example, what they spend most on and what savings are most attractive - which can be used to tweak the offering and further incentivise workers as the business needs.

Why Gophr loves the Rewards Card

Seb explains that “everything appealed about the Rewards Card. The fact that we can reward the couriers even further for their hard work is extremely valuable, especially with the cost-of-living crisis. Being a self-employed worker is hard work and we believe they should be rewarded in the same way that ‘traditional’ employees are.”  

According to Seb, the Rewards Card aligns with Gophr’s  the Rewards Card aligns with Gophr’s value of treating couriers better.

“We therefore wanted to take part in this Rewards scheme to show them that they’re valued: which in turn will drive increased engagement and retention, an improved eNPS score, and reduced churn.” 

As for the results? Coming soon - watch this space 😎

Want to learn more about how Collective Benefits Rewards reduce workforce churn? Click here.